Customers & and their Opinions

 

m-pathy fills an important gap in the analysis of live data, because such detailed usability analysis of individual pages and forms is not possible using conventional web tracking.“

Lorenz Johnsen (Team Lead - Data Analytics, Immobilien Scout GmbH)

 

„Usually you don’t book a trip worth several hundred or thousand euros as fast as, for example, you would buy the latest novel from the bestseller list. The search and decision process lasts much longer. A real context of use in an in-house user testing is, thus, hardly given. This complicates the detection of usability problems that occur in the real world. m-pathy allows us to exactly analyze, over several weeks, user behavior which is based on real user context, without disturbing the users during their vacation planning.“

Sven Prasse (Usability Manager at HolidayCheck AG)

 

Through the detailed analysis results of m-pathy we have been able to see how our readers actually behave in important areas of the page. These insights have made ​​it possible to align our offering much better with the needs of our users. The combination of behavioral data and the subjective evaluation from the users within the analysis have been particularly helpful.“

Frank L. Niebisch (Digital business, team leader Projects & Site Operation)

 

As a consumer portal, the user is at the center of our attention. We have evalutated m-pathy within a project and were delighted with the results. The findings are a helpful addition to web tracking and user tests. One of the highlights includes the cooperation with the team and the presentation of the results with understandable, concrete and viable recommendations for action.  We have managed to improve our quote comparison and plan change processes.“

Thomas Stollberger (Head of Online Media at Verivox)

 

At first we were skeptical about how the integration of m-pathy would affect the loading time of our high-traffic website. However, measurements have shown that m-pathy does not affect the performance of our site in any negative way.“

Gregor Schüler (Senior Vice President Sales & Corporate Development)

 

We at Wein & Vinos have been very impressed by the professionalism and expertise of our contact person at m-pathy. The results of the checkout analysis and the integrated dropout survey have helped us to discover some errors in the system and to identify several opportunities for improvement. The optimization proposals from m-pathy, which emerged from the analysis have been clearly stated and show the high degree to which m-pathy is familiar with the subject of consumer behavior in e-commerce.“

Dana Freund (eCommerce Manager at Wein & Vinos GmbH)