Finance & Insurance
Design slim, intuitive & comprehensible processes. Learn with the help of m-pathy which obstacles are preventing completion or configuration of your products from a user perspective and solve them.
Optimize your calculator and application processes
Find and resolve reason for abandonments.mehr
Based on specific web form KPIs you are able to understand which elements are unnecessary hurdles. Identify incomplete requests and quantify, which part of abandonments refer to confusing forms. m-pathy helps to design complex processes slim and intuitive.weniger
Convey the suitable navigation concept
Guide the user optimal through your processes.mehr
Learn more about the customer journey of your users. Based on recorded interaction data you are able to understand how the user navigates through the website and how your different offers are compared.weniger
Optimize the design of your information
Identify relevant site areas.mehr
Use click data, movement and scrolling maps to find out how your user interact with your products, offers and information within the process. Moreover, it is possible to identify which areas are seen and how the design can be adapted to fit customer needs.weniger
Get valid user feedback
Connect behavior data with feedback from your surveys.mehr
Based on interaction controlled play outs you only consult your traget group like users that abandon during specific steps or bouncer on the landing pages. The answers can be connected with the associated recording to be evaluated. This makes it possible to reproduce reported bugs.weniger
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