Finance & Insurance

Design slim, intuitive & comprehensible processes. Learn with the help of m-pathy which obstacles are preventing completion or configuration of your products from a user perspective and solve them.

m-pathy Use Case Branche Finanzen und Versicherung Beispiel Allianz
Optimize your calculator and application processes
Optimize your calculator and application processes
Find and resolve reason for abandonments.
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Based on specific web form KPIs you are able to understand which elements are unnecessary hurdles. Identify incomplete requests and quantify, which part of abandonments refer to confusing forms. m-pathy helps to design complex processes slim and intuitive.
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Convey the suitable navigation concept
Convey the suitable navigation concept
Guide the user optimal through your processes.
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Learn more about the customer journey of your users. Based on recorded interaction data you are able to understand how the user navigates through the website and how your different offers are compared.
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Optimize the design of your information
Optimize the design of your information
Identify relevant site areas.
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Use click data, movement and scrolling maps to find out how your user interact with your products, offers and information within the process. Moreover, it is possible to identify which areas are seen and how the design can be adapted to fit customer needs.
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Get valid user feedback
Get valid user feedback
Connect behavior data with feedback from your surveys.
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Based on interaction controlled play outs you only consult your traget group like users that abandon during specific steps or bouncer on the landing pages. The answers can be connected with the associated recording to be evaluated. This makes it possible to reproduce reported bugs.
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Our clients in the finance & insurance sector

Case Study Allianz
Download Case Study

Your contact person for the topic finance and insurance

Katja Fleck
UX Consultant
+49 351 501415-15
katja.fleck@m-pathy.com
We are hapy to talk to you about current projects or demonstrate you our solution. Please enter your contact data and we will get in touch with you immediately.