Marketplaces are where supply & demand are brought together. A Customer Centric approach along with an optimal User Experience for both groups is essential for sustained customer loyalty.
Optimize your listing process
Make it easy for your users to navigate the customer journeymehr
An ideal process design helps to reach a comprehensive customer journey which in turn raises the attractiveness of your website. Learn where problems occur in the comparatively long listing process and if all features (e.g. picture upload) are found and understood by the user.weniger
Optimize your search process
Help your users to find relevant resultsmehr
Your result pages have to show the most important product information and display the right buying incentives for your users. Learn which elements are grabbing the attention of your users and if your current design creates the best customer journey.weniger
Make contact opportunities easy
Eliminate problems during the communication of buyer and seller.mehr
The goal is to connect buyer and seller. With m-pathy you are able to figure out if your users are actually finding and using the right contact opportunities with the seller. With the help of the form analysis you see at one glance how your users do interact with each form field.weniger
Understand your mobile users
Optimize your mobile information designmehr
The mobile usage context is different. It often requires to emphasize alternative feature sets and to implement adapted interface patterns. m-pathy visualizes if the requirements for mobile users are covered by the current design and if all interface elements are understood and provide the best user experience.weniger
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