News & Information

Build a news portal, which not only delivers a great User Experience for its readers but even makes the publishers happy. With m-pathy you'll receive the best insights and KPIs for your strategic decisions.

m-pathy Referenz Branche News und Informationen Beispiel Süddeutsche Zeitung
Paywall optimization
Paywall optimization
Make readers to satisfied digital subscribers.
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Learn how you can increase your paywall conversion rate. Identify if the problem lies within the offer, the price or because of missing information. How can the checkout process be more streamlined to the customer needs?
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Increase your page impressions
Increase your page impressions
Guide your users optimal through your content.
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Position your important page elements like teaser and galleries targeted to increase your page impressions. Optimize your user journey as well as the design of your navigation elements to guide your reader through the content according to his expectation.
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Optimal site layout
Optimal site layout
Balance economic necessities.
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Identify the real attractiveness of your website assets and visible elements by comparing visibility and usage. Develop site layouts that balance user experience and your economic goals.
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Get valid user feedback
Get valid user feedback
Higher response rates through targeted surveys.
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Target your surveys to specific user groups i.e. that abandon on articles or bounce on the paywall. This way most of your users won't get disturbed while you are still getting relevant results for your research questions.
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Our clients in the news and information sector

Through the detailed analysis results of m-pathy we have been able to see how our readers actually behave in important areas of the page. These insights have made ​​it possible to align our offering much better with the needs of our users. The combination of behavioral data and the subjective evaluation from the users within the analysis have been particularly helpful.
Frank L. Niebisch - Digital Business, Team Leader Projects & Site Operation bei Handelsblatt
Case Study Main-Post
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Your contact person for the topic news & information

Bastian Weber
Product Consultant
+49 351 501415-47
bastian.weber@m-pathy.com
We are happy to talk to you about current projects or demonstrate you our solution. Please enter you contact data and we will get in touch with you immediately.