Learn how you can increase your paywall conversion rate. Identify if the problem lies within the offer, the price or because of missing information. How can the checkout process be more streamlined to the customer needs?
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Position your important page elements like teaser and galleries targeted to increase your page impressions. Optimize your user journey as well as the design of your navigation elements to guide your reader through the content according to his expectation.
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Identify the real attractiveness of your website assets and visible elements by comparing visibility and usage. Develop site layouts that balance user experience and your economic goals.
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Target your surveys to specific user groups i.e. that abandon on articles or bounce on the paywall. This way most of your users won't get disturbed while you are still getting relevant results for your research questions.
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Our clients in the news and information sector
Through the detailed analysis results of m-pathy we have been able to see how our readers actually behave in important areas of the page. These insights have made it possible to align our offering much better with the needs of our users. The combination of behavioral data and the subjective evaluation from the users within the analysis have been particularly helpful.
Frank L. Niebisch
- Digital Business, Team Leader Projects & Site Operation bei Handelsblatt
